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RegroupRefocusReignite

The strategies that got you here…are not getting you there.Do you feel like you’re STUCK?

I help growth-focused leaders get unstuck — fix the foundation, align the plan to the vision, and give the team one playbook.

Drive Predictable and Scalable Growth

Kiser Consulting. That’s me…Troy Kiser

Do these sound familiar?

Do these sound familiar?

You feel that your team is “busy” but what used to work just isn’t working anymore…and you’re still the one who has to fix it.

You can see the growth occurring. Great! But in your gut you feel that you don’t have the right structure and processes in place to keep it up.

You feel that your leadership team are operating off different playbooks. Everyone is running in different directions. Nothing’s aligned. It’s a mess!

You are still filling in for the role of the unofficial CMO. But, you don’t have the time for that…and you don’t really want the job.

This is for that leader.

The team isn’t lazy. They’re very busy. But being busy is not the same as being focused and effective.

That’s the role I play.

My goal and approach is to help you and your team become stronger, more focused…and more successful.

How I help

The 3R Approach

STUCK is the problem. 3R is how we solve it. Regroup. Refocus. Reignite.

Regardless of which service path we take, we will leverage the 3R Approach to identify and solve problems, enabling the development of new Marketing Strategies and Plans that drive Predictable and Scalable growth.

01

Regroup

Get off autopilot. Look at what was done, what it produced, and where the gaps are. Clear the air. Acknowledge the problems and why they keep showing up. Agree on the mission, why this team needs ONE playbook.

The point is not to relitigate the past. It is to stop pretending the current flow is a strategy.

Gain a clear picture of what is really holding growth back, and what to focus on first.

02

Refocus

Revisit the vision and the goals. Get honest about the customer and whether the offer still fits. Connect what the customer actually needs to how you show up in the market. Turn that into one strategy the room can stand behind.

One set of priorities. One playbook. Measures that match the goal, not the activity.

A clear strategy that drives the team, not another document that sits in a folder.

03

Reignite

Turn the strategy into a solid plan your people can run.

Roles. Duties. Initiatives. Timelines. Expectations.

A solid plan that the team can implement immediately. Not a binder that waits for a better quarter.

Predictable and Scalable Growth

See how the thinking works →

Most companies tend to skip to a “let’s just get busy” phase. That is why the new plan (or the lack of a plan) dies in 60 days.

Ways I can help

Start with a conversation.

Sometimes, just getting the thoughts and frustrations out of your head can help you to better understand the problems and to clearly see the path you need to take. Let’s chat about it.

A 30-minute conversation

Let’s talk about where you’re
STUCK.

Who it’s for

A CEO or leader who can feel the stall and wants an honest outside read before they commit to something bigger or broader.

What it is

  • 30 minutes on Google Meet
  • A straight conversation about what used to work, what stopped, and what “unstuck” would look like in 90 days
  • A clear point of view on whether I can help and which kind of help would actually fit

What it’s not

  • A generic pitch deck
  • A free strategy
  • A hard sell for a retainer

No obligation.

Let’s talk about where you’re STUCK

Then we can discuss the best path.

Regroup Diagnostic Session

Know there's a mess…but not sure where to start?

Start with a Regroup Diagnostic Session. Two focused working sessions with you and one key leader. Clear issues, a clear next step.

Workshop:Regroup · Refocus · Reignite

Get the leadership team on one playbook.

Who it’s for

A CEO who can see the stall and knows the real issue is in the room: different goals, different agendas, no shared plan.

What it is

  • A 2-day working session with the leadership team
  • A facilitated reset: clear the air, agree on the problem, rebuild focus, leave with a plan
  • A strategy and plan document the team built together, plus a follow-up conversation with you

What this protects

  • A working session the team builds, not a presentation they sit through
  • Two days, a finish line, and a plan — not an open-ended offsite
  • The plan leaves with the team. Ongoing leadership is a separate engagement

Fixed fee. Scoped after the conversation. CEO plus the leadership team (usually 4–8).

Thought Partnership

An impactful strategic thinking relationship.

Who it’s for

A leader who needs a regular, honest counterpart to think through decisions, test ideas, and stay focused without hiring a marketing leader yet. Also the right step when you want to work together for a month or two before a larger commitment.

What it is

  • A fixed cadence of one-to-one calls
  • Listen, challenge, affirm, then recommend
  • A short written recap after each conversation so decisions do not evaporate

What this protects

  • Thinking time with you, not team meetings or a deliverable mill
  • Scheduled conversations with a written recap — not “just jump on for a minute”
  • A thinking partner. If you need someone in the CMO seat, that’s a different path

Advisory retainer. Scoped after the conversation.

Project Design & Implementation

A defined focus, scoped to the need.

Who it’s for

A leader who already knows the gap, or can name it after we talk, and needs that piece of work done well. A foundation audit. A go-to-market or reset plan. A launch plan. Getting marketing off your plate long enough to build the next version of it.

What it is

  • A written scope: the focus, the finish line, the timeline, the working relationship
  • The work itself, matched to that focus. Not a generic package
  • A clear handoff so the team can use what we built

What this protects

  • A written scope and a finish line — not an undefined “we’ll figure it out as we go” retainer
  • A scoped body of work, not a workshop stretched into months
  • Design and implementation of a defined focus. If the CMO seat needs filling, we change the engagement

Fractional CMO

Leadership in the seat, without a full-time hire.

Who it’s for

A company that needs marketing leadership inside the business. Strategy, planning, and direction the team can follow. Not another vendor. Not another set of tasks.

What it is

  • A defined focus, hours, and goals
  • Work alongside you and the team. Plans, priorities, and the leadership to keep them focused
  • The 3R Approach applied over time, not as a one-time event

What this protects

  • Leadership inside the business, not work happening at an agency
  • A defined seat and hours — not a full-time hire on a part-time contract
  • Direction that makes the team more effective. It doesn’t replace their jobs

Who this is for… and who it is not for

This is a fit when

  • You are the CEO or leader, and you own the growth decision
  • The company is growing, but the old approach just isn’t working anymore
  • You want a real plan and a focused team, not more activity
  • You’ve been trying to tackle the job yourself but you no longer have time for it

This is not a fit when

  • You want someone to “just run the ads” or post more often
  • You need a brand in two weeks
  • You are hiring a full-time CMO tomorrow
  • You want lingo, a silver bullet, or a vendor you never have to think with

About

You’ll work directly with me.

Troy Kiser, founder of Kiser Consulting

Kiser Consulting is the firm. You’ll work directly with me, Troy Kiser.

I have spent 20+ years in marketing communications, product marketing, and product management, mostly in software and technology, with time in professional services and marketing agency operations.

Sitting in the uniquely positioned, cross-collaboration seat of a Product Manager and Product Marketing Manager, I have been able to view product development, teams, leadership, the customer, their problems, and the value we delivered from so many different angles, through so many different eyeballs.

I’ve talked with more than 200 business leaders about where they’re STUCK. Companies of different sizes, stages, and industries. That volume is why I recognize the patterns quickly.

From this, I can read the situation from all angles, how the leader is feeling, what the problem really is, and where the gaps are, bringing your cross-functional team onto one playbook.

It is not magic. It is not about a new, cool marketing tool. It is focus. Finding the gaps and the cracks. Building a foundation. Defining a strategy that matches the vision. Building a plan that matches the strategy. Then doing the work.

Troy Kiser signature

Feeling STUCK? Now find out WHERE.

You can feel it. The team is busy, but what used to work stopped working. I get it. The hard part isn't knowing that you're STUCK. It's knowing WHERE you're stuck…in the Vision, the Strategy, the Plan, or Execution. Guess wrong and you spend a year fixing the wrong thing.

The Self-Check shows you. It's 34 questions and takes about 11 minutes, and at the end you'll see where things break down so you know where to start.

  1. 01Vision
  2. 02Strategy
  3. 03Plan
  4. 04Execution
The Self-Check scores all four…so you know which one is holding the rest back.
Take the Self-Check

If this has already started a conversation in your head, let’s finish it live.

Thirty minutes. No obligation. Google Meet. You leave with a clearer read on where you’re stuck…and the different ways I can help you get UNSTUCK.

Let’s talk about where you’re STUCK

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